Hourglass Caution Mascara – Worth the Hype?

Hourglass Caution Mascara – Worth the Hype?

One of the hardest switches for going cruelty free is the realisation that every single one of my past favourite mascaras are from non-CF brands. I’m a high end mascara girl at heart, YSL, Dior & Lancome have been favourites in terms of mascara for me and not one of them is CF. I had heard great things about the Hourglass Caution Mascara since it launched and when I went into Space NK over my birthday to pick up my free birthday gift, I decided to pick one up. Mainly as we were away for the weekend and the mascara I had with me was nearly finished and not playing ball, and since then it’s been my go to.

Hourglass is a brand that I’ve tried very little from, I want to – badly, but they’re not stocked near me so when I’m feeling inquisitive I can’t go and have a play on a stand! I decided to just pick up the mini version, as I only wear mascara a few times a week so I get chance to use the whole thing up.

The box the Hourglass Caution Mascara comes in is a gold, it reminds me quite a bit of the YSL packaging with a slightly more modern edge. The tube shape reminds me of the Fenty Flyliner (which is also what I was expecting the Fenty Mascara to be too), the triangular tube is definitely more unusual, and I can’t think of another off the top of my head with a similar shaped tube. It does feel quite ergonomic to hold as you can get a good grip on the product which keeps you in control of the wand.

The wand is quite different to what I was expecting – whilst I had heard good things about it, I’d not done any research. It’s a long and skinny wand with bristles rather than a rubber texture, which has a slight tapered shape. I can’t think of a wand that I’ve used that has been as skinny as this in a long time and I’m used to something a bit thicker that coats the lashes with ease. In some ways I like this as I find it’s not picking up lots of excess product but as someone with quite long lashes I find it a bit more time consuming to use, as I normally have to dip in more than once to complete a coat.

The skinny wand is easy to control and the tapered end makes it easy to get into the inner corners and onto bottom lashes. Rather than a longer wand that’s rounded that can help curl – this shorter wand makes it easy to wiggle through the base of the lashes and add lift in a different way.

The mascara is black, and adds a fair amount of length, it does add volume but not as much as I would like it too. I like a voluminous and fluffy lash and I find it adds volume by the lashes joining together rather than adding copious amounts of products to each lash. For me I like this as it still the lashes still retain definition rather than turning to looking clumpy.

I like how this looks on the lashes, it’s not the most mind-blowing mascara on me but I do enjoy it’s appearance. It does let itself down a little with longevity as I find the formula does soften a bit through the day – after 10 hours of wear I find the lashes tend to have lost some volume. But I haven’t noticed that it flakes or transfers which can happen with mascaras which loose their impact. As you know I give mascaras a good chance before reviewing as they can often change formulas and I like to make sure after a good amount of use that the mascara seems to have settled into “what it’s meant to be”. I’ve found this formula pretty consistent throughout although it’s a little easier to build volume than it first was.

When it comes to removal the Hourglass Caution Mascara is okay, it struggles a little with micellar water and I find I have to go over with a couple of times for it to break down. However it does remove easily with a cleansing balm/oil. It does surprise me that it’s a bit more stubborn, particularly as the formula loses intensity through the day, when a mascara tends to do that I find it tends to also almost fall off the lashes when you want it to!

Hourglass Caution Mascara Applied

The full size of the Hourglass Caution Mascara is £25, and ultimately I have tried better for that price point that doesn’t loose impact throughout the day. However there is some slim-pickings in the high end mascara market when you are searching for cruelty free so I’m almost starting with a fresh slate of what I can compare this to now – but one it does remind me of is the Tarte Tarteist mascara in appearance but the longevity was better on the Tarte and that slightly more volume.

The mascara can be found here (affiliate link) at Cult Beauty for £12 for the mini and £25 for the full size.

Have you tried the Hourglass Caution Mascara? And please leave any CF mascara recommendations below.

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  1. March 9, 2020 / 6:19 am

    The wand of this mascara sounds really nice! Such a shame there doesn’t seem to be many CF high end mascara options though. Out of curiousity, do brands tend to be completely cruelty free or only have some products that are? x

    • rachael
      March 12, 2020 / 2:11 pm

      From what I’ve seen all brands are either CF or not – some might have some solely vegan products and others that aren’t but I think the main reason for this day and age for testing in animals is so you can sell in China – so if that’s the case you pretty much sell everything as it’s the money making aspect that’s the draw!

  2. March 10, 2020 / 12:31 am

    Yeah, it doesn’t look like anything special, I’m not one to normally splurge on mascara, it has to be a really good one so I think I’ll save my money on this one

    • rachael
      March 12, 2020 / 2:11 pm

      I’m a high end mascara girl at heart and always have been, but definitely save your money on this one!

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