Towards the end of last year I spotted yet another cult favourite dupe from my local CCO store which carries a large amount of W7 products, I had thoughts on the product immediately, and it took a lot of will power to not write a review up on the W7 It’s Magic Makeup Remover Cloth straight away.
Last year I saw reviews of the Makeup Eraser cloth, a soft flannel that was everywhere on my youtube, promising to remove makeup quickly and easily with just water. There was a catch in that it came with a high price tag (I think around £17), and wasn’t easy to get you hands on in the UK (it is now available at the Beauty Bay). Step forward W7’s It’s Magic, which came with a much more palatable £3.99 cost.
From first use I knew this worked and did the job of stripping the face of makeup with the aid of no water quickly, however I wanted to test it out over a number of months, with different makeup products and more importantly to see how the product washed.
Whilst I had the foresight to keep the box for the review, I did not have the foresight like I would with makeup of taking pictures of this all fresh and new in case after time it got destroyed through washing. Luckily 5 months on this is still going strong and it’s been through the washing machine weekly, I really can’t fault the quality of it and I’ve been on the hunt this weekend just gone in my CCO for another couple of backups and unfortunately they didn’t have them in stock.
The flannel is super soft and has almost a microfibre kind of feel. In terms of size it’s not as deep as a regular flannel, but it’s long, overall I’d guess that this is about double the size of a flannel. I manage to get 4 uses out of this before it needs washing using each side in two halves. I’ve tried rinsing out mascara residues with water, soaps and cleansers, and it’s stubborn, it really needs a washing machine to get it back bright pink and clean.
This removes everything from my foundation to my mascara, even my extremely stubborn Illamasqua precision ink liner comes off with some light rubbing over the eyes.
Before Makeup Removal (no products)
Whilst I’ve tried my usual trick of following up with a micellar water to try and find traces of any makeup left behind and have been surprised to find that my cotton pads come off completely clean, I think there’s something to be said about the clean feeling that a cleanser gives you – the routine of using a cleanser instantly instils a clean feel in my head. I do however like pairing this with cleansers which are not great at removing makeup with using this as a first step to wipe away any residue.
I do think however if you’re someone with really sensitive skin that is prone to reacting with any skincare then this is a great thing to have. Regardless this is not only something that I have and enjoy using it’s something I want to get backups of to keep on me, I can find flannels quite scratchy, especially after they’ve been washed an dried several times and this has stayed super soft and comfortable to use.
Have you tried the Makeup Eraser, W7 It’s Magic Makeup Remover Cloth or tried anything similar?