I know a lot of people’s go-to brands when they go to the drugstore is Rimmel, I had a quick flick back through my blog and the last beauty product I reviewed from them was at the end of 2015, and it’s even longer since I bought anything from Rimmel. I don’t know why but something about the brand never really captures my interest, even through the products are usually positively reviewed whenever I see them. The Rimmel Volume Shake Mascara did have me intrigued however, and I picked it up in the first week of it’s release and have been putting it to the test since.
The concept behind this is that the mascara retains the same formula throughout it’s lifespan. With a shake mechanism inside which refreshes the formula and keeps it clump free. It’s shaped like a cocktail shaker, but I think personally Rimmel could have had more fun with this theme, it felt a little half-hearted for me. I’ve had this around a month now and have tested it a few different ways, I’ve tried giving it a quick shake daily, and then just giving it a shake at the end of a week – either way using it daily it never seemed to change the formula. That being said, I’ve never liked the formula from the beginning, but more on that in a minute.
The packaging of this isn’t much bigger than something like the L’Oreal Volume Million range. I have one of these which I haven’t opened and weighed them to compare on weight as due to the mechanism inside to shake up the mascara, it feels stupidly heavy in comparison. It weighs over double compared to another mascara with a similar sized packaging.
The brush inside had me excited, it looked just like the type of mascara wands I tend to love. Packed with hair bristles, chunky but not not so chunky which makes it hard to get into inner corners. On the surface everything about this mascara is right.
Whilst I wouldn’t say that the Rimmel Volume Shakei is clumpy, I do think it’s sticky, running this through my lashes it doesn’t create a separated but also volumised effect that make my lashes look full, fluttery and dramatic. It sticks the lashes together, adds a little volume at the base – but towards the ends it looks a little spidery to me. The one thing it has going for it, is that it is very, very black and pigmented – through the day it wears away a little, not horribly – but it’s not the longest wearing mascara that I’ve tried.
Close up Swatches
If you want to find out more about this eye look, please click here to see the other products that I’ve used!
Overall the Rimmel Volume Shake mascara has left me unimpressed and is exactly the kind of experience I have most of the time with drugstore mascaras, leaving me want to run back to my high end favourites immediately! The day I’ve put this up I’ve just discovered this is another item that’s been renamed for the US Market, it’s known as Shake It Fresh if you’re interested in it. If you want to buy it, you can find it on the Boot’s website here.
Have you tried this mascara?
Post contains affiliate links.