Data geeks rejoice, I’m back with more beauty related charts. I’ve been signed up to Look Incredible for a year now – and thought after 12 boxes it would be a perfect time to round up my thoughts on the subscription.
For those who aren’t aware, Look Incredible is a slightly more premium monthly beauty box subscription. Coming in at £18.99 (exc delivery), but it comes with the promise of 5 full size item each month. Unlike lots of other boxes now-a-days, from what I’ve seen in reviews everyone receives the same items each month, if there’s a lipstick there might be a variation of shades but not the actual product lineup itself. I’ve never felt hard done by, when looking at other people’s reviews which is good, in the past when I’d been subbed to Birchbox for example comparing other people’s boxes where there’s 12 different products and multiple variations each month I never felt like I ended up with my ‘perfect box’ someone else’s was always more my cup of tea.
The box is billed at the start of each month and normally seems to arrive on the second Friday of the month. Delivery is via royal mail and as of yet they just ship to the UK (sorry I know lot’s of my international readers constantly have their eye on this subscription from me, sad to report that yes it is still UK only for now!) (UPDATE THEY DO SHIP INTERNATIONALLY NOW, SHIPPING IS A LITTLE PRICEY, but still might be worth a look! They swap out any products like Nail Varnish which they can not send via Royal Mail). The box whilst it’s never been declared as so has tended to come with mostly makeup items, if you have skin that’s sensitive to skincare or hate trying haircare it’s not a box that’s dominated by these things at all. In general the boxes on average seem to be worth in the region of £60-£75 sometimes I beg to differ on the individual RRP price of items listed, for example labelling an out of trend OPI shatter polish as worth £10, which I’ve regularly seen in Poundland, feels a bit insulting – however instances of this are few and far between and usually the boxes offer great value for me and the best I’ve come across.
I do think the last 6 months of the year I’ve found myself less excited about the products and brands that are in the boxes. That ties in when they launched their more premier ‘Deluxe’ box – where in general the brands seem to be more in line in my opinion to what I signed up for in the first box. That comes with a catch, the regular version of the box is £21.49 including delivery – the deluxe version is £35.00 including delivery. That’s a lot of money to spend on a box each month, it’s the same amount of products – same premise and often they’re total value price points haven’t been that different to one another.
This has been the first month that I’ve tried both boxes, however I’ve been carefully keeping an eye on it’s contents each month on Which Beauty Box’s Blog. To be honest the only reason I’ve signed up for the deluxe version was for comparison in this post. But otherwise I’ve not actually felt compelled enough that they’re worth another £15 IMO. The Deluxe version I’ve noticed is also guilty of using discontinued products with a full price tag – recently they included the Too Faced Cat Eyes Palette with a retail value in the £30 region – when I’ve spotted it in many TK Maxx’s for £12.99. It’s not necessarily a sticking point for me as I don’t really mind as long as I feel like it’s good value overall and I’m excited by over half of the products in the box, but I thought that it is worth noting.
This month I’ve felt much happier with the contents of the ‘regular’ boxes contents than I have for a few months, this time it has 5 products I’m excited to try, for the past few months it’s been 2-3. Overall I did prefer the deluxe box this month, however it did contain a real gem – the Too Faced Soul Mates bronzing blush that I’ve wanted to get my hands on for a while.
I decided to do a few charts as the last time I put them in the post, it turned out other people were as data geeky as me. These charts are based on the 12 regular subscriptions I received – I discluded the one deluxe box.
Number of Products by Type
Type of Makeup Product
Number of Times Brand has Appeared
One thing I had noticed over the course of keeping an eye on the deluxe box was that the total value wasn’t that much higher considering the cost of the box is a fair whack more. Here’s January’s box as an example.
Pros of Look Incredible
- Full size products, there’s no foil packets of ridiculously expensive creams you’re never going to buy that pumps up the total value of the box (I’m looking at you Birchbox!)
- High end brands, I’m not sure how they get their hands on the brands in the box, but you rarely see many of the brands included in other beauty boxes
- Great ROI – whilst the box is more expensive, the value you get back is great
- Most of the products I’ve tried, I’ve not only liked – I’ve loved, the product selection is excellent
- More makeup focussed – if you have sensitive skin when it comes to skincare you won’t be left with half a box each time you probably can’t use
- No box variations – you don’t feel like you’ve drawn the short straw as everyone else has the same
- Good colours – rarely have I ended up with a colour that’s just odd, I remember receiving an illamasqua eyeliner in a glossybox before and it was orange. Everything is in the ‘normal’ colour spectrum.
Cons of Look Incredible
- They don’t always cycle the products well, some months you can get 2 lip products or 2 cheek products in the same box, or you can end up with 2 mascaras one box after the other
- More expensive than other boxes – whilst I think it’s excellent value if you don’t want to spend £21 (or more!) on a box then it’s not a cheap option.
- Dislike the packaging/branding, small point but I don’t think the bows match the packaging.
I’ve decided to try one more month of both boxes before making a final decision on which to continue with, as I do only want to be subscribed to one or the other.
What do you think of Look Incredible?