It was only a matter of time before ASOS got themselves into the Beauty Box game. I saw the box online last month and whilst I thought the selection was nice, not everything in it was completely my bag, I thought it was a one off until this month I was looking in their new in section in beauty (I’ve been stalking a particular Stila set daily and waiting for it to come in). This one was much more up my street and had some items I was already wanting to try.
The box isn’t a subscription and nor does it seem to launch at a particular time in the month, given this is only the second box I guess we’ll see what happens with it going forward. But as it’s ASOS there’s no where to sign up for notifications that a new one has gone live at this moment in time, so you have to rely on being eagle eyed. You can see the contents of the box before you buy which makes it a good option for people who either hate surprises, or like to know what they’re buying and don’t like many beauty boxes for that reason.
Beauty Bakerie Lip Whip liquid lipstick in ASOS Red
The major factor for me to order this box was that I really wanted to try the Beauty Bakerie Lip Whips, I’d told myself I didn’t need another formula for my comparison, but at £16 normally, given this whole box was just £12 it became an offer too good to refuse. In an exclusive to ASOS colour… ‘ASOS Red’, a classic blue toned red.
Pureology Strength Cure Shampoo and Conditioner – 2 x 50ml Samples
(RRP £20.50 each for 250ml Bottles)
Pureology is a line I’ve heard nothing but good things about and had been wanting to try for quite some time. My hair at the moment is feeling pretty dry and is in need of a cut – I haven’t had it done since pre-wedding and whilst I wait a few weeks for that to happen now might be a good time to give it a trial and see just how much of a difference it can make on brittle hair in need of a good chop rather than on freshly cut locks.
BOD Everyday Boost Body Sorbet
Not a brand that I’d ever heard of, but had me curious as I really like the Body Shop Body Sorbets, so I’m hoping this is similar. Reading up on the brand it promises to have the same effect as spanx, that’s a bold claim for a body product – I’ll definitely be reporting back on this one so keep your eyes peeled!
It’s Skin Power 10 GF Moisture Serum – 10ml Sample
(RRP £12 for 30ml)
Another brand I’ve not heard of, but from the K-Beauty sphere it’s an interesting inclusion in the box. Looking up this it describes itself as being for dry irritated skin, which isn’t me, but I do have quite dehydrated skin despite being oily and tend to like a moisturising serum. I’m going to do a bit more reading on this and decide whether I think it will work for me, or whether it might be better destined for the giveaway pile instead.
Alpha-H Clear Skin Daily Moisturiser
(RRP £23 for 30ml)
Last up is from Alpha H, a brand I’ve never really given enough attention to but people love this. Weirdly I can’t find this singularly on the ASOS website, so the price of this is from a different site (Beauty Bay, where they list it as exclusive?). Glycolic Acid works very well for me and having just finished one up, with another from Alpha H ready and waiting to go it might be a perfect time to combine them for trialling and reviewing together.
Available on the website here, ASOS’s introduction to the beauty box market seems really promising. I think they’d make fantastic gifts for people too, especially coming into Christmas – at £12 this box is a complete steal IMO, worth over £66 with a good chunk of full size products and generous sized samples!
What do you think of ASOS entrance to the beauty box market?