Getting this mascara was a real mission, Boots launched it online, then it was out of stock, stores had empty stands for it, but the stores I’d spoken to said that they hadn’t even had the stock yet and had no idea when it was coming in, and after a walk around a sleepy market town in Norfolk who maybe had no idea over the hype about this mascara I finally managed to find it.
So why the hype? Lash Paradise (or as it’s been horribly named in the UK Paradise Extatic – euch that spelling!), is being hailed as the drugstores answer to Too Faced’s Better Than Sex Mascara aka one of my favourite mascaras of all time. Too Faced was recently bought out and I had to double check as to whether it was either L’Oreal and Estee Lauder’s ownership, but falling under EL’s portfolio of brands this is more of a direct competitor rather than the ‘passing down’ of information from high end to high street that we can often see with popular products.
The mascara has not only been renamed but also repackaged for the UK Market, the US version is the same baby pink tone, and similar serif font to Too Faced Better Than Sex, and I can see why immediately you might draw similarities between the two. The UK one is a Rose Gold tone, with a mixture of a matte tube with a slightly different colour rose gold chrome lid – with a more modern dotted font and doesn’t immediately draw any associations, personally I’m not a fan of the packing and prefer the pink version of the US’s it also feels quite light and almost cheap to hold.
Whilst I was tempted to purchase Better Than Sex to directly compare I have so many mascaras in waiting to be used that I could use a new mascara every month for the next year and still have spares, so it felt unjustifiable at the moment to get it, however as soon as I pulled out the wand I could see why the comparisons were coming from. It’s been around 6 months since I last had BTS, and the wand from memory looks almost identical, thick dense hair bristles shaped like a hourglass shape, it’s big, but not huge or clunky or chunky to use, I think on the original the BTS is more of an accentuated hourglass but only slightly so.
One thing I hate with mascaras is when they’re wet, I find them impossible to build volume with them and find that they just tend to gently stroke the lashes, great for if you want a natural look, but I want it all – especially volume, and one thing this mascara can not be classed as is wet. It’s bordering on the brink of feeling like a dry two month old mascara from the moment you open it, something that’s also familiar to Too Faced’s but maybe not quite as extreme, and this won’t be for everybody, however this type of ‘worn in’ formula is what tends to work best for me, however I do wonder how well this is going to fair once it does get to the two-three month old mark, although this feels so light I wonder whether it’s got enough product in it to make it to that point!
I find this builds volume whilst keeping the lashes separated and not clumpy, I find it a little more work than my beloved from Too Faced needing a couple of strokes through the lashes due to it’s dryness I find it has a little tendency to need building up to the tips as it’s dry-ish there’s not a lot of product that grabs onto the brush and it needs working up to the tip in a couple of coats. However, the overall effect is very similar, with no smudging at all through the day for me, it gets a big thumbs up.
Eye Look with the Mascara
This won’t take a place in my top favourites which are ultimately all high end ones, call me a mascara snob but they do just work better for me, but this is a really good drugstore alternative, and if you’ve been dying to try the £22 high end alternative but haven’t wanted to splash the cash this might be a good place to start if it’s something you enjoy using.
Have you tried this hyped up mascara yet?