I’ve started having a few people emailing and commenting for my tips on starting a beauty blog. Whilst I still feel relatively new to the blogging world – I guess I have been doing it for over 2 years now so I thought I’d share a few of my tips here and I can point people in this direction.
Don’t Invest Too Much
It can be easy to think you need a Macbook, Camera and Fancy lighting as you’re probably thinking you want to be just like *insert your favourite big blogger here*. As I said I consider myself to be still quite new to the blogging world, and I’ve made many friends through blogging – some of who don’t even do it any more after even a few months, you don’t want to be regretting sitting on cash you could have spent on something else. Start with what you’ve got, don’t go out and spend £500 on the latest camera – start with any cameras you have or even your smartphone. For the first 6 months of blogging I used my smartphone instead of my SLR even though I had one. There’s free tools online to edit photos, so there’s no worrying about expensive Photoshop fees, start small and build your investment into your blog as your passion grows.
Buy Your Domain Early
Whilst this might sound a bit crazy – I bought helplesswhilstdrying.com over a year into Blogging. I’m a web design/developer with a decent knowledge of SEO but I didn’t want to buy my domain name initially as I didn’t know if I’d actually stick with it, but it doesn’t cost the earth to do and is easy to do through wordpress. When I eventually changed it over my Blog traffic halved for 3/4 months as my site was taking ages to get to the top of search engines again. For the sake of $20 (roughly £20) do it at the start to stop hassle down the line. You’ll build your Domain Authority from the start (I can do a whole separate post on these types of tips if needed.
Stay (somewhat) Organised
I’m not necessarily a big believer in set schedules for posting – unless it helps keep you on track! Personally for me other than last year when I blogged almost every day – I’ve now gone back to a more casual routine. Definitely do not start with the expectation that you’ll blog every day but start with a plan that you’ll post a few times a week, blogging is a time consuming commitment and it could become quite overwhelming quite quickly if you start with massive ambitions.
Keep a notepad – or note on your phone for any ideas that come into your head, I can have these as I’m walking around at work so I tend to keep a list on my phone and a notepad at home too – therefore I’m never short of ideas and things I want to talk about.
For The Love Of God, Don’t Expect Free Stuff
One of the things that annoys me most is people asking how to get free things, in reality if that’s all that you’re here for you probably won’t be here very long. The harsh reality is that the blog market is very saturated, it’s all about how many followers you have and what your domain authority is, it took over a year until I was offered anything for free for the first time. There are lots of online communities to apply for products to review, it is unfortunately still a numbers game and they’ll often want proof of how many followers you have, and have a look at your blog/twitter to see what type of engagement you have and if people seem to be reading and reacting to your posts.
Clean Your Products
This might sound obvious – but boy did this take me a long while to figure out. As soon as I started giving my products a quick once over before snapping them it made my pictures look so much better. Wipe those finger prints off your palette or foundation drips off the pump – trust me.
Practice Makes Perfect… Well Almost Perfect
Rarely am I 100% happy with my photos still, especially at this time of year when winter light is the bane of your existence. Most of the time I’m 90% happy with what I’ve got. You can see a massive difference to where I was 2 years ago, or even a year ago to where I am now. I switch up my style all the time as I get bored with using the same background all the time – but develop your style and find how you like your pictures to look, whether that’s something different each time or everything more themed.
Whilst expensive equipment isn’t everything – do take steps to improve and make yourself appear as wonderful as possible. The phrase don’t judge a book by it’s cover is not one which applies often in the blog world. With thousands of new blog posts to compete with – your chosen featured image will often be what people see first, if it doesn’t look some what enticing, people are probably going to scroll and look for something else.
Read, Comment and Read Some More
One of the easiest ways to feel welcomed into the very friendly blogging community is to read other people’s posts especially people who are similarly minded to you, comment and read some more. When I actually started doing this – I noticed a massive surge in interest in my blog too and before I knew it I had people I even call friends “in real life” through blogging. Another good way to get your name out this is taking part in twitter chats, I don’t have time to do this as often as I’d like as I’m often driving home when they’re on, but they’re a really fun way to get to know people and discover new blogs too!
Show Some Personailty and Be Original
I’ve had a couple of emails from people saying they’re struggling to grow their blog and they want some advice. When I look at their blogs the harsh reality is they’re taking images from magazines, or generic product shots from websites – and immediately I’m switched off by it. No one wants to see the same old stuff you can find anywhere. Take your own snaps, however great they might be and people will appreciate it – it also shows some authenticity. I see stock photos, I think – this person hasn’t actually tried it – that’s harsh but true!
I hope some of these helped if you’re new to the blogging world! Welcome, we’re for the most part a friendly bunch!