It’s not very often that I look at clothes brands own brand makeup, I’ve tried the odd piece here and there from the likes of Topshop, H&M and New Look – but the stores around me tend to be so small that they don’t carry the makeup lines, so it’s rare I get to swatch away at my hearts content, as I’m often dubious about the quality of clothing brands own offerings, even though rumour has it for example that MAC make the Topshop products.
Note this got scheduled incorrectly for this month instead of May… hence why it may sound a bit out of date if you’re up to date!
One clothing brand’s offering I’ve completely and utterly neglected is M&S’s offerings – despite the fact I’ve heard good things about some of the pieces, and my local store has a huge beauty section, I often walk through but never find anything I’m inspired to buy, mainly as it seems a little bit expensive. This mascara came upon me via a Look Incredible box last year and I’ve been patiently waiting to use it. I’d been putting it to the test for the last month or so between attempting to use up the Volume Shake disappointment from Rimmel.
This comes with a price tag of £15, which is really starting to get up there in price, when I look at the price of some of my other favourites such as Too Faced Better Than Sex, at £19 – it’s only a few pounds off being in that high end bracket. Looking online as I come to review this mascara is out of stock, I’m guessing permanently – which may suggest it’s unusual brand for being included in a beauty box, but I might be wrong so I thought I would review anyway. Also I’ve just managed to snap some pictures of me wearing this before I have my lash extensions put back on for my wedding, and it’ll be six weeks or so before they’re fully off again (if I don’t end up going though a permanent spell with them again), so wanted to review this whilst I had the chance.
M&S describe this mascara as one which adds Volume, length and curl lashes for an extreme volume effect. I was actually quite surprised to see that this only had a mere 2.8 star review average, as I’ve gotten along with it really quite well. The reviews are split between being very positive and one star reviews stating problems with the wand picking up too much product and it getting clogged up, so I wonder whether it’s being repacked or discontinued due to a quality control problem as I’ve not had an issue with this happening at all, infact the perfect amount of mascara is always on the wand.
The packaging of this line is stunning, everything is a chrome rose gold which looks really pretty. I’ve been pretty careful with this, as I have a pot of mascaras to try on my dressing table, and I’ve not been anywhere with it thus far for it to be rolling around or getting scratched a makeup bag. I have however noticed areas where the chrominess (definitely a word), is starting to rub away and reveal black underneath. For a high priced high street mascara I’d expect a little better.
The brush on this is rubbery, which is not usually my favourite, but there’s something about this one which feels like a hair bristle wand when I run it through my lashes. It’s not too big, or too fat, with a slight tapered end which makes it easy to use on all areas of the lashes, including those difficult inner corners and bottom lashes. I’d describe this as a good all rounder, with high black pigmentation, it doesn’t budge through the day, it’s not clumped or smudged at all, even through our humid heatwave in May it stayed put perfectly throughout the day. When you touch the lashes after applying the formula feels really soft almost like there is no mascara on at all. It adds volume, but also defines and separates whilst it lengthens, it doesn’t tackle one job in the extreme, but offers more than just a natural lash look at the same time.
Overall, I like this mascara, I really like the effect it gives, and despite that, the superficial side of me just wouldn’t buy it. I think it’s too expensive for a high street store, and I think if I was buying something in that price range I’d rather buy something from Tarte or Too Faced which are moderately more pricey, but enough for me to consider them in the same kind of price bracket.