A few months ago it all kicked off in beauty when controversy around Huda’s latest powder release being a rip off of the smaller indie brand Beauty Bakerie. Beauty Bakerie was a brand I’d had a good but limited experience with in the past and I wanted to show support against the blatent marketing campaign copying.
This powder comes in a few fifferent colours, I opted for translucent but pink, yellow and brown are the other colours available. This powder has generally good reviews, but just as a forewarning seems to now be out of stock everywhere in the UK which stocks Beauty Bakerie. The only place I’ve found it in stock is direct – so take this review as prewarning, sign up to those stocklist notifications if interested.
One of the reasons I became easily convinced to try this was the packaging – all the way through they nailed this and it was so well though through. But look the flour powder comes in a roll down paper bag, just like the baking staple.
Great news is it also contains very key nutritional facts, it’s calorie, gluten and paraben free – and importantly for some to it’s 100% vegan and remains cruelty free. The packaging also clearly labels the ingredients where it shows that it’s a mostly talc based powder, but I’ve listed the full ingredients below.
Talc, Zinc Stearate, Magnesium Stearate, CI 77491 (Red Iron Oxide), CI 77492 (Yellow Iron Oxide), CI 77499 (Black Iron Oxide).
Talc as I’m sure many are aware is a very low cost ingredient but one which is often very friendly for my oily skin.
The other ingredients I wanted to look up too, I want to start understanding ingredients of setting powders to know where to look out for where things work for me and where things don’t – I find some great, and others awful – so I think it’s time for me to start getting a bit more technical with my skincare.
Zinc Stearate – an insoluable zinc soap known for repelling water.
Magnesium Stearate – improves texture, increases slip and adhesion.
CI 77491, CI 77492, CI 77499 – Inorganic pigments.
Once inside the paper bag, the actual packaging is just as pretty. It has a coppery orange chrome lid with white writing on. The tub size is slimline, travel and even handbag friendly but it does contain a fairly decent amount of product at 14g, I’ve been working on trying this for a good six weeks (admittedly against others to compare) but I am not even close to being near the end of this yet!
The product has an ingenious swivel contraption once the lid is lifted. One of the things I’ve always hated about loose powders is how awkward they are to travel with, powder ends up everywhere as you open it sometimes I feel like I’m disappearing into a puff of smoke. This allows you to twist the product around to reveal the product sifter, before being able to twist the secondary cap back into place and reseal it off.
The whole sifter also lifts off completely and often when I start running low on powders I’ll remove it to get it out of every last ‘corner’ and I’ll probably use the opportunity to refill other loose powders I have into this once it’s completely empty.
When it comes to powders, I am not someone who sits an bakes my makeup – I set it and go, I’ve not got 5 minutes or more to wait for it to bake, and nor do I like how wasteful that often feels putting excess amounts of makeup on just to brush it off. Very, very occasionally I will do it for a special event – but treat this review as someone who does not do that.
This product is very fine, it feels very creamy – it’s not the silkiest powder I’ve ever tried, but it’s very pleasant and is evidently finely milled. It applies nicely with a fluffy brush all over the face, I have also tried with a beauty blender and whether it’s just because it’s so unnatrual for me to do so, but I find that it sticks to dry sponges and doesn’t apply all too well to the face. If you have a master hand at this though I suspect you could get this to work and my methods are just not correct. I am much more skilled at baking in the kitchen than my dressing table.
I do think this powder isn’t completely translucent I must say – I am not particularly dark, but even with a light application it does give me a very faint white cast. For me I find the effect quite brightening, I’m sure paler skins wouldn’t notice – but I’m not sure how much darker skinned you could be than me before it would be very noticeable.
The creamy texture that the powder has really sets well onto the skin, it looks very nice with smoothing out pores and decreasing the visibility of fine lines without feeling heavy. I like to lightly buff this into the skin with a fluffy brush, not pressing too hard but using circular motions to make sure I hit any imperfections from all angles. It mattifies the skin well, but like I say due to that slightly whiter finish means that it doesn’t look flat.
Through the day this holds up pretty well, I don’t think I’m ever going to find a powder that keeps my current level of oils matte all day – but it does good job of keeping the grease out for as long as possible. I have tried taking this out with me to see how it performs on remattifying the skin and it does work. Not every foundation I’ve found works as well being retouched with powder once my skin turns oily – but where they do work well, this works just as nicely as anything else.
The other setting powder I’ve been switching between to compare is one from W7 and I can notice where the price difference between the two is in quality. W7 serves me well for every day, when it gets to 4.30pm and I’m an hour from hometime I’ve stopped really caring what my makeup looks like, all my important meetings are likely done. This is what I treat myself to more when I’m spending more time looking at myself as weird as that sounds.
I’m not sure I’d say this is something that you n-e-e-d in your life, but if you’re in the market for a new setting powder and fancy trying something new, or you’ve had your eye on it for while, then yes, go for it.
When I bought this powder it was on offer and I snagged it for £11.70 – due to it being out of stock everywhere I’m struggling to find out how much it should have been, I think around £15.00. It’s not the cheapest powder out there but my other favourites are the MUFE HD powder which is more expensive for half as much product. The Laura Mercier powder is £29, but has 29g of product so it falls somewhere in line with that price spectrum. Personally, I’d rather have a smaller tub – those big setting powders take so long to use up, take up so much space and aren’t so travel friendly!
I’m interested to know whether you’re a full on master-baker in the makeup realm, whether you’re a simple-setter or you just don’t use powder at all.