Probably one the most hyped up drugstore foundations I’d ever heard about was from Milani. I watched review after review of the Conceal + Perfect foundation all with just about a perfect score. When I found it last year in the middle of London I was surprised (we can’t get Milani here in shops) and I haphazardly picked up a bottle in any shade in a shop with dodgy lighting and when I got it home I realised it was way too dark, and it’s only been over the past 2 months or so that I’ve actually been able to start using it.
MIlani’s colour range for this was notoriously dark and they’ve since added a wider selection of colours to the spectrum, at the time of buying this, it was the their lightest shade and at the moment I’m around a 25-30 in MAC shades, 003 – Light Beige it ain’t. Described as Medium – Full Coverage, Oil Free and Lightweight, Water Resistant, Longwearing and Sweat Proof, I’ve just finished up my favourite Kat Von D Foundation and decided to get straight onto using this whilst the colour match was actually workable, I do have to blend it down my neck to get a good match all the way down, but I’m determined to use every drop of this possible whist the colour is good enough to work with.
I’m the kind of skin tone which can be either a pink or yellow undertone – I’m pretty neutral and using either is usually pretty do-able for me. This for a beige foundation is very yellow toned, you can see on the image below you’ve got my natural skin tone, next to a heavy swipe of foundation, next to a block of foundation that’s been blended out fully and it looks very yellow.
It’s been about three weeks now since this has become my day to day foundation and I’ve had opportunity to really put it to the test with my skin only improving over the past few weeks, and it’s been tested from the heatwave over the bank holiday in August to the rain whilst I was away over the weekend. It’s seen all weathers and couldn’t have had a more varied test in a three week period if I’d tried.
Coming out of the bottle this is a pretty thin cream consistency, one thing I really like about this is that the pump squeezes out quite a small amount of product at once, on the image below that’s three pumps at once, meaning you’re really able to control how much product you want to use rather than being bombarded with too much. I find three pumps enough for one layer, but always do a minimum of two on the skin. In general I do quite like the foundation’s packaging and feel like it looks quite sleek with quality packaging for a budget friendly foundation.
So let’s start with it’s claims, first off being coverage – I’d agree with it’s claims about being medium coverage, but even with layering I struggle to get this to full, it does as promise feel really light on the skin and I can’t feel that I’m wearing this at all. Application of choice is definitely a sponge as the finish is quite natural, but with a demo-matte finish that I don’t think would be so matte that it would scare normal-dry skins away.
In terms of being water resistant, I thought “ha – yeah alright, if you say so”, but over the weekend we went away (pictures to come) and ended up on a misty moor where it began to drizzle quite heavily, when we got back to the car I looked at my face in the mirror to inspect just how terrible I looked, and was surprised to see the water was just sitting on top of my foundation and it hadn’t budged a bit (it had been around 2 hours since I put it on). In terms of sweat proof, I’d say it’s sweat proof in terms of if you had a jog to the bus and you’re as unfit as I am then yes, it’s not going to move – but if you’re talking about full workout then this doesn’t fully stay put. I wore this on the beach over the hot bank holiday weekend whilst we walked the dogs for an hour or two and it didn’t hold up well.
With regards to it being 2 in 1 is where it falls down – the picture below is three light layers of foundation, without concealer and you can see I still have some redness in my cheeks that hasn’t been completely masked and I’m not somebody who has bright red cheeks who would expect to have some flushness peeking through. Day to day, I do have to use a concealer in addition to this, both under the eye as I find it really settles into my underage and for extra coverage elsewhere.
My final problem with this is longevity – at least in the case of my skin this just doesn’t wear through the day well at all. It has long wear promises and it just doesn’t work as well as I expected it should. For me it’s too much effort, I could live with the idea of putting on two-three layers of foundation if I was going to get all day wear, but seeing this wear off some time early to mid afternoon is only a disappointment to me. By the time I’m home from work (around 10 hours), this is no where to be seen on my skin (although it does stay on my neck), following up with a micellar soaked pad shows there’s barely any product on my skin left and I have no idea where it goes, is my oily but dehydrated skin consuming it? It sure seems like it.
I will say however if you’re a normal skin type (and possibly dry, as this doesn’t feel drying at all), then this will probably work a lot better for you, my skin just seems to break this down to their being almost zero trace of it always surprises me in the mirror in the bathroom on an afternoon. I was hoping to find a good alternative to my Kat Von D foundation in this, and whilst I will use it up (which probably won’t take me that long with the amount of pumps and layers I’m having to do) it’s not one I’ll be repurchasing.
If you are interested in buying it and are wondering where you can find it in the UK, then it’s available on the Beauty Bay.
Have you tried this hyped up drugstore foundation?